Ask a New Question

Questions and answers by

Dr.M

Questions (839)

In most cases, an advertisement should emphasize a particularly appealing quality of the product, which will provide something
1. 1 answer
2. 5 views
Which of the following are negative results of an overemphasis on sales promotion? (Check all that apply.)Multiple select
1. 1 answer
2. 11 views
Select all that applyWhich of the following are ways of helping to ensure that advertising and sales promotion will demonstrate
1. 1 answer
2. 7 views
Footlocker offered a discount on its website for customers who visited one of its stores. This promotion was aimed at a specific
1. 1 answer
2. 7 views
The advertising slogan for the FedEx delivery company, "When your package absolutely, positively has to get there overnight," is
1. 1 answer
2. 8 views
When Trevor walked into the warehouse club, an employee handed him a coupon for $3 off of Tide laundry detergent. This coupon is
1. 1 answer
2. 9 views
Some experts believe that the effect of most sales promotion is Blank______.Multiple choice question. long-term temporary
1. 1 answer
2. 11 views
When P&G's marketing teams test their advertisements in certain locations, they also purchase scanner sales data from nearby
1. 1 answer
2. 13 views
Burger King used coupons to get customers to try its new sandwich. Increasing initial sales of the new menu item was this
1. 1 answer
2. 11 views
Ronco manufactures kitchen gadgets that it promotes through television infomercials. The presentations conclude by asking
1. 1 answer
2. 14 views
In most cases, an advertisement should emphasize a particularly appealing quality of the product, which will provide something
1. 1 answer
2. 9 views
Contests, coupons, free calendars, frequent customer discounts, trade shows, aisle displays, and banners are all examples of a
1. 1 answer
2. 11 views
For almost 20 years Coca-Cola has used animated polar bears in its many advertising campaigns. The company hopes that the good
1. 1 answer
2. 9 views
Before running an advertisement, many companies are evaluating its likelihood of success by subjecting it to Blank______.Multipl
1. 1 answer
2. 11 views
Hanes Clothing uses Michael Jordan as a celebrity endorser. Michael Jordan is still one of the world's most popular athletes
1. 1 answer
2. 7 views
Select all that applyWhich of the following are ways of helping to ensure that advertising and sales promotion will demonstrate
1. 1 answer
2. 7 views
AIDA stands for Blank______.Multiple choice question. Allowance, interest, determination, activity Activity, invocation,
1. 1 answer
2. 9 views
An effective advertisement will not simply cause prospective customers to think about purchasing a product but will also
1. 1 answer
2. 13 views
Click Blank______ occurs when a person or software program automatically clicks on an ad without having any interest in the ad's
1. 1 answer
2. 9 views
The advertising slogan for the FedEx delivery company, "When your package absolutely, positively has to get there overnight," is
1. 1 answer
2. 14 views
True or false: Click-through rates are higher when there is video content in the advertisement.
1. 1 answer
2. 12 views
When Karen saw the cute kittens in the television commercial she was drawn into the ad and when the announcer talked about the
1. 1 answer
2. 13 views
The use of software and artificial intelligence to automate placing online advertising on websites to targets users is called
1. 1 answer
2. 7 views
Getting Blank______ is an ad's first job.Multiple choice question. attention interest desire action
1. 1 answer
2. 6 views
When Colin opened his email account, he noticed an advertisement on his screen for shoes that he had been looking at online the
1. 1 answer
2. 9 views
Select all that applyWhat are the four components of the AIDA concept? (Check all that apply.) Multiple select question.
1. 1 answer
2. 9 views
In "pay-per-click" advertising on the Internet, the advertiser is charged a certain amount each time a customer Blank______.Mult
1. 1 answer
2. 10 views
The cookies that companies use to track customers who access online information raise questions about Blank______ since the
1. 1 answer
2. 11 views
The American consumer continues to increase their time spent on Blank______ media.Multiple choice question. print radio
1. 1 answer
2. 10 views
The number of people who click on an Internet ad divided by the number of people the ad is presented to is called the
1. 1 answer
2. 8 views
What are two examples of specialized media? (Check all that apply.)Multiple select question. Signs on bicycle racks Ads on ATM
1. 1 answer
2. 10 views
A company would make use of programmatic delivery when placing advertisements Blank______.Multiple choice question. on the radio
1. 1 answer
2. 10 views
It is most important for marketing managers to choose an advertising medium that Blank______.Multiple choice question. matches
1. 1 answer
2. 9 views
Retargeting is also known as Blank______ retargeting.Multiple choice question. prospective psychological social behavioral
1. 1 answer
2. 9 views
ESPN uses marketing research to develop profiles of its audience. Based on this information, the company decided to advertise
1. 1 answer
2. 9 views
Under Armour, the originator of performance apparel, has ads that appear when a potential customer uses Google to search for
1. 1 answer
2. 11 views
When companies purchase advertising on a particular media, it pays for the Blank______ audience that the media delivers.Multiple
1. 1 answer
2. 14 views
True or false: The average time American's view a print newspaper has increased in the past three years.
1. 1 answer
2. 9 views
Which of the following would be the best advertising media to provide a demonstration of how a product works? (Check all that
1. 1 answer
2. 9 views
Lucas Laundry placed advertising on a park bench, on the sidewalk in front of the business, and on top of taxi cabs—all places
1. 1 answer
2. 10 views
Advertising within a retailer's site or app is called:Multiple choice question. direct-response promotion retail media
1. 1 answer
2. 11 views
Advertising ---- are the various means by which the message is communicated to the target market.
1. 1 answer
2. 7 views
To assure that the advertising message reaches the right customers, marketing managers must first choose a specific Blank______.
1. 1 answer
2. 8 views
Micah saw an advertisement for the new Google phone that emphasized a higher-quality camera than some of the other phones on the
1. 1 answer
2. 9 views
Macy's advertising campaign objective was to attract women to its spring collection of clothing. The company placed ads during
1. 1 answer
2. 14 views
What are two characteristics of pioneer advertising? (Check all that apply.)Multiple select question. Helps convince people to
1. 1 answer
2. 11 views
The advertising medium should specifically support the Blank______ objectives of a company.Multiple choice question. growth
1. 1 answer
2. 11 views
Advertising that tries to sell goods or services is called Blank______.Multiple choice question. advocacy advertising
1. 1 answer
2. 9 views
Retail media ads tend to be very effective because they target customers in the process of making a ----.
1. 1 answer
2. 10 views
Which of the following are good examples of objectives that a marketing manager might set for advertising?Multiple select
1. 1 answer
2. 15 views
Advertising is most successful when it is done with which of the following types of media? (Check all that apply.)Multiple
1. 1 answer
2. 7 views
On average, U.S. companies spend about Blank______ of sales dollars on advertising.Multiple choice question. 50% 10% 2.5% 30.5%
1. 1 answer
2. 9 views
Quite some time after a new product has been introduced, advertising is likely to emphasize the item's specific features instead
1. 1 answer
2. 11 views
---- ---- are price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the
1. 1 answer
2. 8 views
Soon after a product is launched, a marketing campaign that describes the new merchandise to potential customers is called
1. 1 answer
2. 8 views
FedEx markets its services in many countries across the globe. It discovered that customers in Italy trust celebrity
1. 1 answer
2. 10 views
True or false: Product advertising tries to sell goods or services.
1. 1 answer
2. 7 views
A company's advertisements in the local newspaper include a coupon designed to encourage customers to try the company's new
1. 1 answer
2. 6 views
Which of the following are acceptable advertising objectives?Multiple select question. Persuade customers to take some specific
1. 1 answer
2. 8 views
In general, companies that make consumer products spend a Blank______ percentage on advertising than firms that produce business
1. 1 answer
2. 9 views
Sometimes a company lowers the price of goods it sells to other businesses, which then use the savings to promote the company's
1. 1 answer
2. 8 views
Since the end of World War II, the amount of money spent on advertising in the United States has Blank______.Multiple choice
1. 1 answer
2. 7 views
Carrie's Coffee Cafe has markets all over the world. The company should remember that basic strategy planning decisions for
1. 1 answer
2. 6 views
One of the advertising objectives for Richter's Jewelry is to get customers to make a decision about a purchase. Based on
1. 1 answer
2. 7 views
Well-designed advertising and sales promotion can efficiently Blank______. (Check all that apply.)Multiple select question. tell
1. 1 answer
2. 7 views
Which of the following are good examples of objectives that a marketing manager might set for advertising?Multiple select
1. 1 answer
2. 7 views
On average, U.S. companies spend about Blank______ of sales dollars on advertising.Multiple choice question. 2.5% 50% 30.5% 10%
1. 1 answer
2. 7 views
Between 1946 and 2017, annual advertising in the United States Blank______.Multiple choice question. rose from about $3 billion
1. 1 answer
2. 9 views
FedEx markets its services in many countries across the globe. It discovered that customers in Italy trust celebrity
1. 1 answer
2. 4 views
The use of advertising and sales promotion by a company plays a central role in the Blank______ blend of the marketing mix
1. 1 answer
2. 8 views
In which stage of the product life cycle does a firm eventually decrease the total amount spent on promotion?Multiple choice
1. 1 answer
2. 11 views
In which stage of the product life cycle do personal selling and advertising of business products become more aggressive?Multipl
1. 1 answer
2. 6 views
The early majority typically adopts a new idea when Blank______.Multiple choice question. it is nearly obsolete and becomes
1. 1 answer
2. 9 views
Customers who are well respected by their peers and often influence the opinions of other consumers with their purchasing
1. 1 answer
2. 9 views
Demand for a specific brand rather than a general product idea is called Blank______.Multiple choice question. derived demand
1. 1 answer
2. 6 views
In the era of digital cameras, Kodak uses targeted promotion to reach those customers who still desire its 35mm cameras and
1. 1 answer
2. 9 views
Demand for a broad product idea rather than a specific brand is called Blank______.Multiple choice question. primary demand
1. 1 answer
2. 9 views
In response to widespread competition, Coca-Cola increased its use of reminder-type advertising and implemented more
1. 1 answer
2. 9 views
Customers who are cautious about new ideas and often adopt a new product only after receiving strong social pressure are called
1. 1 answer
2. 10 views
What are typical characteristics of the early majority? (Check all that apply.)Multiple select question. They are considered
1. 1 answer
2. 10 views
MCMS: Which of the following are typical characteristics of early adopters? More than one answer options may be correct.Multiple
1. 1 answer
2. 9 views
When there are several competing firms in a market, marketers must build Blank______ demand, or demand for a specific brand
1. 1 answer
2. 10 views
Which of the following are typical characteristics of innovators? (Check all that apply.)Multiple select question. They are
1. 1 answer
2. 8 views
Promotion for a new product idea should seek to generate interest in the product idea rather than a specific brand. The demand
1. 1 answer
2. 13 views
Promotion efforts need to Blank______ in order to accommodate various adopter groups.Multiple choice question. be determined by
1. 1 answer
2. 10 views
What are typical characteristics of the late majority? (Check all that apply.)Multiple select question. They are opinion
1. 1 answer
2. 8 views
When customers demand a certain product from retailers, they are Blank______ the product through the channel of distribution.Mul
1. 1 answer
2. 8 views
Customers who tend to avoid risk by accepting new ideas only after they have been recommended by early adopters are known as
1. 1 answer
2. 8 views
Attempting to sell the whole marketing mix to all possible channel members is known as Blank______.Multiple choice question.
1. 1 answer
2. 10 views
Fossil targeted the promotion strategy of its new line of luxury watches toward Blank______ because they are likely to influence
1. 1 answer
2. 8 views
Which of the following statements about promotion blends is correct?Multiple choice question. Sales goals rather than the
1. 1 answer
2. 12 views
The first group to adopt new ideas are called Blank______.Multiple choice question. innovators late majority early majority
1. 1 answer
2. 9 views
Which two steps of the purchase funnel correspond to the promotion objective of persuading?Multiple select question.
1. 1 answer
2. 8 views
Which of the following are possible ethical concerns related to promotion? (Check all that apply.)Multiple select question.
1. 1 answer
2. 12 views
When a company uses a pulling policy to promote products, it refers to Blank______.Multiple choice question. wholesalers
1. 1 answer
2. 11 views
Select all the choices that are included in the model of customer-initiated interactive communication.Multiple select question.
1. 1 answer
2. 11 views
When marketing managers push a product through a channel, they Blank______.Multiple choice question. abandon a failing marketing
1. 1 answer
2. 8 views
Which of the following are signals that a person is ready to make a purchase that can be monitored and targeted by marketing
1. 1 answer
2. 8 views
True or false: A firm should apply the same promotion blend across all marketing situations to maintain consistency.True false
1. 1 answer
2. 9 views
Nike purchases sponsored advertising links from Google so their message appears on the side of the first page of results when a
1. 1 answer
2. 10 views

Pages

1
2
3
4
5
6
7
8
9

Ask a New Question

Archives
Contact Us
Newest
Privacy Policy
Terms of Use
© 2025