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Dr.M

Questions (633)

In which two instances do ethical dilemmas tend to occur in multichannel distribution systems?
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In which two instances do ethical dilemmas tend to occur in multichannel distribution systems?Multiple select question. When
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Trina searched online for the boots she wanted and then went to the store to buy them. She engaged in Blank______ to purchase
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A reverse channel is a way for a company to Blank______.Multiple choice question. replace a contractual channel system with an
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Ethical dilemmas can rise in Blank______ because not everyone will win.Multiple choice question. exclusive distribution
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What is omnichannel retailing?Multiple choice question. A streamlined process in which wholesalers buy products from
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Consumers who use webrooming when purchasing a product first:Multiple choice question. order the product from a catalog ask a
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There has been growth in multichannel distribution mainly because Blank______.Multiple choice question. it increases marketing
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Channels that are used to retrieve products that customers no longer want are called Blank______ channels..Multiple choice
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Using several competing channels to reach the same target market is called Blank______.Multiple choice question. corporate
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In which two instances do ethical dilemmas tend to occur in multichannel distribution systems?Multiple select question. When
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______ distribution agreements can be affected by U.S. antimonopoly laws.Multiple choice question. Selective Exclusive
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A retailer that has many shopping channels (stores, catalogs, website, etc.) but makes a coordinated effort to ensure that all
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In order to maintain high prices, Luxe does not want its retailers to discount its watches. In addition, Luxe demands that its
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Trina searched online for the boots she wanted and then went to the store to buy them. She engaged in Blank______ to purchase
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What channel system would be best for a company to select to avoid selling to wholesalers and retailers that have a poor credit
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Before going to the book store to purchase the book, Manuel reads a review of the new novel on Amazon. What type of distribution
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Company offices prefer to have their business supplies conveniently available. This calls for producers of office supplies to
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Edmund and Edgar, a clothing manufacturer, sells its clothing and accessories on its website, at one Edgar and Edmund store in
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Selling a product through all appropriate wholesalers or retailers who will stock or sell the product is known as Blank______.Mu
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______ arrangements, which competing channel members enter into, are considered illegal in the United States because they
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Making a product available widely enough to satisfy target customers' needs but not exceed them is called Blank______.Multiple
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When a company selects just one retailer in each geographic area to sell its product, it is using Blank______ distribution.Multi
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A multinational corporation produces many of the world's consumer product brands in the categories of food, beverages, cleaning
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The 80/20 rule is based on the idea that 80 percent of a company's Blank______ come from only 20 percent of its customers.Multip
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In an administered channel system, what are the types of agreements that channel members might make?Multiple select question. To
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Camphor Inc. needed to sell more batteries. These are normally an impulse purchase; most people do not go out to a battery store
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Camphor needs to pursue a(n) ---- distribution strategy.
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A channel system in which the same owner owns the retailer, wholesaler, and producer is called (a)n Blank______ channel system.M
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Juan, a marketing manager at a company, decides to sell a product through all appropriate and willing intermediaries. Based on
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Channel systems in which the whole channel focuses on the same target market at the end of the channel are called Blank______
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Which two of the following statements about market exposure are true?Multiple select question. Ideal market exposure makes just
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What are two reasons an intermediary might be better suited to lead a channel than a producer?Multiple select question. Because
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What kinds of producers tend to lead channels?Multiple choice question. Producers who engage in vertical marketing systems
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Channel systems where the channel members informally agree to cooperate with each other are called Blank______.Multiple choice
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Cassandra knows that the larger grocery stores her baking company serves will want cookies packaged in family-sized containers
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In a(n) Blank______ channel system, a firm may play the role of producer, wholesaler, and retailer.Multiple choice question.
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A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts is known as a(n)
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What are the three types of vertical marketing systems?Multiple select question. Contractual Direct Administered Corporate
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Different channels can serve different target markets. This avoids Blank______.Multiple choice question. vertical marketing
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In 2015, Target was the second largest general merchandise retailer in the United States. As a retailer, Target has a good
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A multinational corporation produces many of the world's consumer product brands in the categories of food, beverages, cleaning
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2. 10 views
______ conflicts occur between firms at different levels in the channel of distribution.Multiple choice question. Vertical
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Separating products into grades and qualities desired by different target markets is called Blank______.Multiple choice
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Some firms enlist a channel Blank______ to direct the activities of an entire channel.Multiple choice question. union messenger
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In Blank______ channel systems, the various channel members make little or no effort to cooperate with each other.Multiple
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Jenna works for a company that manufacturers rain boots. Recently, the company started selling the boots directly to consumers
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True or false: The idea of a shared product-market commitment, when all channel members focus on the same target market, has
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Select all the choices that are channel specialist regrouping activities.Multiple select question. bulk-breaking accumulating
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A video game retailer removed coupons meant for consumers from a new game's packaging. The producer of the game did not like
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Putting together a variety of products to give a target market what it wants occurs in which regrouping activity?Multiple choice
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Cassandra knows that the larger grocery stores her baking company serves will want cookies packaged in family-sized containers
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2. 6 views
When channel members do not share a product-market commitment, they are involved in what type of channel system?Multiple choice
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The regrouping activity that divides larger quantities into smaller quantities as products get closer to the final market is
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Ideally, all members of a(n) Blank______ should have a shared-product commitment.Multiple choice question. assortment channel
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Collecting products from many small producers is a regrouping activity called Blank______.Multiple choice question. sorting
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What are the four types of regrouping activities?Multiple select question. Sorting Assorting Bulk-breaking Filing Forwarding
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The regrouping activity of assorting is usually done by which two groups?Multiple select question. Direct marketers Producers
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It is more economical for Bob's Baseball Bats to produce thousands of bats each month even though consumer demand is not that
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Separating products into grades and qualities desired by different target markets is called Blank______.Multiple choice
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----decisions often have long-run effects and are harder to change than Price decisions.
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What is the process that occurs in a channel of distribution by which a large quantity of product is split into smaller
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A company spends a significant amount of money to educate customers, build widespread dealer distribution, and inspire demand
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Which regrouping activity would be beneficial in an agricultural market that consists of many small producers?Multiple choice
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What part of the marketing mix concerns the distribution channels used to get a product to the consumer?Multiple choice
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Activities that solve discrepancies of quantity and assortment throughout an entire distribution channel are called Blank______
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Which of the following refers to the difference between the quantity of products that is economical for a producer to make and
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Which factor in the marketing mix is usually the most difficult to adjust?Multiple choice question. Promotion Place Price
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The phase of the product life cycle when a new product is introduced, the costs are highest, and profits are lowest is called
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What is the best definition of place in marketing strategy?Multiple choice question. The location of a business's main office
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TQM is based on the idea that the cost of poor product quality is Blank______.Multiple choice question. falling company morale
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Moments of direct contact between the customer and the firm, also known as Blank______, are opportunities for the company to
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Matthew received a pacemaker to help the arrhythmia he is experiencing with his heart. The pacemaker provides a continual stream
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Which of the following are ideas consistent with total quality management?Multiple select question. Customization creates
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A firm that attempts to provide superior customer service by focusing on quality throughout each of its activities is engaging
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Direct contact between the customer and the company occurs most often among Blank______ organizations.Multiple choice question.
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Some companies use data and ---- intelligence to support continuous improvement. (Enter one word in the blank.)
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The major responsibility of most product managers or brand managers is Blank______.Multiple choice question. distribution place
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TQM is based on the idea that the cost of poor product quality is Blank______.Multiple choice question. more work falling
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True or false: More ideas are generated in a firm with a culture that emphasizes efficiency and cost-cutting.
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Total quality management requires Blank______ to focus on quality and meeting customer needs.Multiple choice question. product
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Which of the following factors are important to new product success?Multiple select question. Complete brand awareness among all
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During the new-product development process, a company should continually evaluate which two of the following?Multiple select
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Which of the following positions oversee product promotion and often take over the jobs formerly handled by advertising
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The longer new-product development takes, the more likely it is that Blank______.Multiple choice question. customer needs will
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An organizational culture that emphasizes Blank______ can generate more ideas.Multiple choice question. cost minimization
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True or false: Now that companies spend more money on new product introduction, it is common for more than 80 percent of new
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What is the one key trait found in companies that are successful at developing new goods and services?Multiple choice question.
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Which of these products is protected by copyright law?Multiple choice question. An iWatch An electric car An erasable pen A
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It is important to evaluate a new idea's return on investment and likely ----.
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Seeing sales of its tennis balls in decline, the brand manager at Tennis Pro International made minor changes to the brand's
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The invention of the television, automobile, or personal computer, all of which introduced drastic changes into the lives and
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What are four common reasons why new products may fail?Multiple select question. The product is not designed well. The benefit
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The introduction of camera technology to cell phones, which required users to learn relatively minor new behaviors, is an
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The cost of new-product development is typically Blank______ and the associated risk of failure is Blank______.Multiple choice
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Product innovations that are truly new tend to Blank______.Multiple choice question. start out in the maturity stage succeed
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Candace doesn't want another company to copy her idea for a self-charging phone case. To protect her idea, Candace should file
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Select all the choices that a marketing manager must consider when introducing a new product in the market introduction stage.Mu
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According to the FTC, a product can only be called new for up to Blank______.Multiple choice question. six months four years 90
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Innovations that require major changes in customer behavior are called Blank______ innovations.Multiple choice question.
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