Which of the following are signals that a person is ready to make a purchase that can be monitored and targeted by marketing managers? (Check all that apply.)

Question

Multiple select question.

Reading articles online about a specific product

Visiting the websites of various vendors who sell a specific product

Asking a friend over coffee what she thinks about a specific product

"Liking" a local retailer of a specific product in Facebook

Answer 1

The following signals indicate that a person is ready to make a purchase and can be monitored and targeted by marketing managers:

• Reading articles online about a specific product
• Visiting the websites of various vendors who sell a specific product
• "Liking" a local retailer of a specific product in Facebook

While asking a friend for their opinion is a sign of interest, it is typically a private interaction and less likely to be monitored by marketing managers compared to the other activities listed.