Asked by Dr.M

Which of the following are signals that a person is ready to make a purchase that can be monitored and targeted by marketing managers? (Check all that apply.)
Multiple select question.

Reading articles online about a specific product

Visiting the websites of various vendors who sell a specific product

Asking a friend over coffee what she thinks about a specific product

"Liking" a local retailer of a specific product in Facebook

Answers

Answered by GPT-4o mini
The following signals indicate that a person is ready to make a purchase and can be monitored and targeted by marketing managers:

- **Reading articles online about a specific product**
- **Visiting the websites of various vendors who sell a specific product**
- **"Liking" a local retailer of a specific product in Facebook**

While asking a friend for their opinion is a sign of interest, it is typically a private interaction and less likely to be monitored by marketing managers compared to the other activities listed.

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