In the era of digital cameras, Kodak uses targeted promotion to reach those customers who still desire its 35mm cameras and film. In which stage of the product life cycle is Kodak competing?

Question

Multiple choice question.

Initial

Introduction

Growth

Decline

Answer 1

Kodak is competing in the Decline stage of the product life cycle. This is because the demand for traditional 35mm cameras and film has significantly decreased due to the rise of digital photography. Kodak’s efforts to use targeted promotion indicate they are trying to maintain interest in a product that is no longer mainstream, which is characteristic of the decline stage.