What are typical characteristics of the late majority? (Check all that apply.)

Question

Multiple select question.

They are opinion leaders.

They are cautious about new ideas.

They rely on mass media for information.

They are set in their ways.

Answer 1

The typical characteristics of the late majority include:

• They are cautious about new ideas.
• They rely on mass media for information.
• They are set in their ways.

The late majority is generally skeptical of new innovations and tends to adopt them only after the majority of the population has already accepted them. They are not typically considered opinion leaders; rather, they often follow trends set by earlier adopters and the majority.