The correct answer is:
advertising strategies should take cultural differences into account.
This option recognizes the importance of adapting marketing strategies based on varying consumer preferences and cultural attitudes in different countries.
FedEx markets its services in many countries across the globe. It discovered that customers in Italy trust celebrity endorsements more than customers in Finland. FedEx has come to realize that Blank______.
Multiple choice question.
endorsements are a bad idea in northern Europe
the company should use the same advertising in various countries
advertising strategies should take cultural differences into account
service products should not use endorsements.
1 answer