Under Armour, the originator of performance apparel, has ads that appear when a potential customer uses Google to search for sports-related words, such as football, baseball, or basketball. Under Armour pays only if the customer selects its ads. This is called Blank______.

Question

Under Armour, the originator of performance apparel, has ads that appear when a potential customer uses Google to search for sports-related words, such as football, baseball, or basketball. Under Armour pays only if the customer selects its ads. This is called Blank______.
Multiple choice question.

banner advertising

pay-per-click advertising

industrial advertising

comparative advertising

GPT-4o mini · Answer

The correct answer is **pay-per-click advertising**.