MCMS: Which of the following are typical characteristics of early adopters? More than one answer options may be correct.

Question

Multiple select question.

They have fewer contacts outside their own community than innovators.

They are older than later adopters.

They rely on scientific or technical sources of information.

They have the greatest contact with salespeople of all adopter groups.

They are opinion leaders.

Answer 1

Typical characteristics of early adopters include:

1. They rely on scientific or technical sources of information. - Early adopters tend to seek information from technical sources, as they are interested in understanding the new innovations and their potential benefits.

2. They have the greatest contact with salespeople of all adopter groups. - Early adopters often work closely with salespeople to gain deeper insights into new products and technologies, making them more informed.

3. They are opinion leaders. - Early adopters frequently serve as influencers within their communities and industries, shaping the opinions and decisions of later adopters.

The other options are less typical:

• They have fewer contacts outside their own community than innovators. - This statement is generally not true, as innovators typically have a broader range of contacts.

• They are older than later adopters. - Early adopters may vary in age, and while some may be older, it is not a definitive characteristic compared to later adopters.

So, the correct characteristics of early adopters from the list are the second, fourth, and fifth options.