True. Studies and reports have generally shown that click-through rates (CTRs) tend to be higher for advertisements that include video content compared to those with only static images or text. Video can be more engaging and capture users' attention better, leading to higher interaction rates. However, the effectiveness can vary based on the target audience, the quality of the video, and the context in which the ad is displayed.
True or false: Click-through rates are higher when there is video content in the advertisement.
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