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What are two characteristics of pioneer advertising? (Check all that apply.)

Multiple select question.

Helps convince people to embrace new products.

Tells people about a product that is in the process of being launched.

Develops selective demand for products that have been on the market but are still not widely known.

Is used in the middle stages of the product life cycle.

1 answer

The two characteristics of pioneer advertising are:

  1. Helps convince people to embrace new products.
  2. Tells people about a product that is in the process of being launched.

Pioneer advertising focuses on introducing and promoting new products to create awareness and interest among potential consumers.