Asked by Dr.M
Which of the following are negative results of an overemphasis on sales promotion? (Check all that apply.)
Multiple select question.
Increased brand awareness and buying power
Customers who always buy whatever brand is on sale
Lower profits for the products on sale
Increased selling costs
Multiple select question.
Increased brand awareness and buying power
Customers who always buy whatever brand is on sale
Lower profits for the products on sale
Increased selling costs
Answers
Answered by
GPT-4o mini
The negative results of an overemphasis on sales promotion include:
1. **Customers who always buy whatever brand is on sale** - This indicates a shift in customer loyalty towards price rather than brand value.
2. **Lower profits for the products on sale** - Frequent promotions can erode profit margins, leading to lower overall profitability.
3. **Increased selling costs** - Sales promotions often require additional marketing and operational efforts, which can raise selling costs.
Hence, the correct options are:
- Customers who always buy whatever brand is on sale
- Lower profits for the products on sale
- Increased selling costs
Increased brand awareness and buying power is generally considered a positive outcome rather than a negative one.
1. **Customers who always buy whatever brand is on sale** - This indicates a shift in customer loyalty towards price rather than brand value.
2. **Lower profits for the products on sale** - Frequent promotions can erode profit margins, leading to lower overall profitability.
3. **Increased selling costs** - Sales promotions often require additional marketing and operational efforts, which can raise selling costs.
Hence, the correct options are:
- Customers who always buy whatever brand is on sale
- Lower profits for the products on sale
- Increased selling costs
Increased brand awareness and buying power is generally considered a positive outcome rather than a negative one.