Which of the following are negative results of an overemphasis on sales promotion? (Check all that apply.)

Question

Multiple select question.

Increased brand awareness and buying power

Customers who always buy whatever brand is on sale

Lower profits for the products on sale

Increased selling costs

Answer 1

The negative results of an overemphasis on sales promotion include:

1. Customers who always buy whatever brand is on sale - This indicates a shift in customer loyalty towards price rather than brand value.

2. Lower profits for the products on sale - Frequent promotions can erode profit margins, leading to lower overall profitability.

3. Increased selling costs - Sales promotions often require additional marketing and operational efforts, which can raise selling costs.

Hence, the correct options are:

• Customers who always buy whatever brand is on sale
• Lower profits for the products on sale
• Increased selling costs

Increased brand awareness and buying power is generally considered a positive outcome rather than a negative one.