The announcer's words enforced the part of the AIDA model that is to Hold interest. This stage involves engaging the audience further after capturing their attention, and Karen's desire to ensure her cat has the best food available indicates that her interest was maintained by the information provided.
When Karen saw the cute kittens in the television commercial she was drawn into the ad and when the announcer talked about the importance of feeding your cat the Cat's Meow food brand, she continued to listen because she wanted to make sure her cat had the best food available. The announcer's words enforced which part of the AIDA model?
Multiple choice question.
Capture attention
Obtain action
Arouse denial
Hold interest
1 answer