Promotion for a new product idea should seek to generate interest in the product idea rather than a specific brand. The demand for the general product idea known as ---- demand.

Answer 1

The demand for the general product idea is known as "primary demand." This type of demand focuses on creating interest in a particular product category as opposed to a specific brand within that category. Primary demand promotion aims to cultivate awareness and interest among consumers for a new product idea before brands compete to capture market share.