Based on the information provided, ESPN is aiming this advertising at its current target market. By advertising in magazines read by fans of Monday Night Football, they are focusing on an audience that is already interested in their programming.
ESPN uses marketing research to develop profiles of its audience. Based on this information, the company decided to advertise its new NFL football programming in those magazines read by fans of Monday Night Football. With this media choice, it appears that ESPN is aiming this advertising at Blank______.
Multiple choice question.
the mass market
completely new customers
its current target market
a niche market
1 answer