Question

... marketing research is undertaken to establish whether there is a need for research and what type of research is required, as well as to ascertain the feasibility and value of conducting a formal research project.

Select one:


Follow-up


Formal


Informal


Preliminary

Answer 1

The correct answer is **Preliminary**.

Preliminary marketing research is conducted to determine the need for more in-depth research, identify what type of research is required, and assess the feasibility and potential value of formal research projects.