Question

Macy's advertising campaign objective was to attract women to its spring collection of clothing. The company placed ads during the Academy Awards because research showed that the telecast is viewed primarily by women. Since women are not the only viewers of the television event, Macy's paid for the Blank______ audience.
Multiple choice question.

target

loyal

dedicated

whole

Answer 1

The correct answer is **target** audience.

Macy's focused their advertising campaign on attracting women to their spring collection, which indicates that their primary goal was to reach a specific group of potential customers, thereby paying for the target audience during the Academy Awards.