In response to widespread competition, Coca-Cola increased its use of reminder-type advertising and implemented more frequent-buyer promotions toward its loyal customers. Based on this promotion blend, it would appear that Coca-Cola is operating in which stage of the product life cycle?

Question

Multiple choice question.

Introduction

Maturity

Decline

Growth

Answer 1

Coca-Cola's increased use of reminder-type advertising and frequent-buyer promotions toward loyal customers suggests that the company is trying to maintain its market position and reinforce brand loyalty in a competitive environment. These tactics are characteristic of the Maturity stage of the product life cycle, where sales growth slows, competition is intense, and businesses focus on differentiation and retaining existing customers.

So the correct answer is:

Maturity.