It is most important for marketing managers to choose an advertising medium that Blank______.

Question

Multiple choice question.

matches the product's entire marketing strategy

costs the least

the company has used for most of its other products

the company has not tried previously, since this will reach new customers

Answer 1

The most appropriate choice for the blank would be:

matches the product's entire marketing strategy.

Choosing an advertising medium that aligns with the overall marketing strategy of the product ensures that the messaging and approach are consistent, targeted, and effective in reaching the desired audience.