To achieve the goal of encouraging customers to make a decision about a purchase, the most effective type of advertising would likely be direct action retail ads. These ads are designed to prompt immediate action from customers, such as making a purchase or visiting a store, which aligns with the objective of facilitating a decision in the adoption process.
One of the advertising objectives for Richter's Jewelry is to get customers to make a decision about a purchase. Based on Exhibit 15-3, to achieve this goal, what type of advertising might work best in this step of the adoption process?
Multiple choice question.
E-mail ads
Teaser campaigns
Search ads
Direct action retail ads
1 answer