Which of the following are good examples of objectives that a marketing manager might set for advertising?

Question

Multiple select question.

Describe the product in great detail in every advertisement.

Promote the company website as a way for customers to learn more about the product.

Pressure customers to make a decision.

Persuade potential customers to try a sample of the product.

Emphasize that the product is more innovative than its rivals.

Answer 1

The good examples of objectives that a marketing manager might set for advertising from the options provided are:

1. Promote the company website as a way for customers to learn more about the product. - This is a common objective to drive traffic and provide more information to potential customers.

2. Persuade potential customers to try a sample of the product. - This objective encourages engagement and can lead to increased sales, making it a strong advertising goal.

3. Emphasize that the product is more innovative than its rivals. - Highlighting product differentiation and innovation is key to attracting consumers who are looking for the latest and best options.

The other options, such as describing the product in great detail in every advertisement and pressuring customers to make a decision, are generally not effective or appropriate objectives for advertising. Good marketing typically focuses on engaging and informing customers rather than overwhelming them with detail or creating pressure.