The correct answer is: advertising strategies should take cultural differences into account.
FedEx markets its services in many countries across the globe. It discovered that customers in Italy trust celebrity endorsements more than customers in Finland. FedEx has come to realize that Blank______.
Multiple choice question.
endorsements are a bad idea in northern Europe
advertising strategies should take cultural differences into account
service products should not use endorsements.
the company should use the same advertising in various countries
1 answer