What are typical characteristics of the early majority? (Check all that apply.)

Question

Multiple select question.

They are considered opinion leaders.

They have significant contact with mass media.

They wait to consider a new idea.

They tend to be risk takers.

Answer 1

The typical characteristics of the early majority include:

• They have significant contact with mass media.
• They wait to consider a new idea.

The early majority does not usually consider themselves opinion leaders, and they tend not to be significant risk takers compared to earlier adopters.