Multiple choice question.
Sales goals rather than the marketing mix should factor into the promotion blend.
A company can use the same promotion blend for all situations.
Promotion blends should be formulated based on production numbers rather than promotion objectives.
Each market segment may require a unique promotion blend.
1 answer
The correct statement about promotion blends is:
Each market segment may require a unique promotion blend.
This acknowledges that different target audiences may respond better to different types of promotional strategies, necessitating a tailored approach.
