Which of the following are acceptable advertising objectives?

Question

Multiple select question.

Persuade customers to take some specific action that could lead to a purchase.

Make more people aware of the product.

Introduce new products to specific target markets.

Make decisions for potential customers.

Disgrace the competition at any cost.

Answer 1

The acceptable advertising objectives from the options you provided are:

1. Persuade customers to take some specific action that could lead to a purchase.
2. Make more people aware of the product.
3. Introduce new products to specific target markets.

The following options are not typically considered acceptable advertising objectives:

4. Make decisions for potential customers. (This is generally not the role of advertising; it is more about providing information and persuasion.)
5. Disgrace the competition at any cost. (This is considered unethical and not a professional advertising objective.)