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Dr.M

Questions (839)

----- ---- can amplify the voices of opinion leaders.
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What are the two main reasons for the increase in population within ethnic groups in the United States?Multiple select question.
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One characteristic of the buying behavior of singles and young couples is that they are more likely to Blank______.Multiple
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The U.S. is becoming a Blank______ society, which brings opportunities and challenges for marketers.Multiple choice question.
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True or false: Almost every society has some social class structure.True false question. True False
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Which of the following are aspects of a culture? (Check all that apply.)Multiple select question. Shared attitudes Homogeneous
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Traditionally, marketers in the United States have targeted a(n) --- family member as the primary purchasing agent for the
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Social media does which of the following?Multiple choice question. Cancels out the voices of opinion leaders Increases the
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Identify how having teenagers in a family impacts consumer spending habits. (Check all that apply.)Multiple select question.
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Once families have children, their spending Blank______.Multiple choice question. turns toward vacations and pleasure shifts to
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Fernando is an avid photo hobbyist. When it comes time for any of his friends or family members to buy a new camera, they turn
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Which of the following statements about family members and consumer behavior is true?Multiple choice question. Family members
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A group of people seen as having similar or equal status make up a Blank______.Multiple choice question. sub-culture family
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A television ad portraying an inanimate doll dancing on its own, leading children to expect the doll to be able to dance, could
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Until recently, most marketers in the United States targeted a Blank______ as the family purchasing agent.Multiple choice
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Teenagers usually have wants that are hard on family budgets.True false question. True False
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A person's views towards things that reflect a like or dislike are called Blank______.Multiple choice question. beliefs
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Identify the shifts that occur in spending when children arrive in a young family. (Check all that apply.)Multiple select
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______ is a change in a person's thought process caused by prior experience.Multiple choice question. Memory Understanding
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Carol was going to buy a specific brand of facial soap. She really respects her sister's opinion of personal care items. After
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When we notice only information that interests us we are using which selective process?Multiple choice question. Selective
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Inaccurate customer beliefs that arise from a marketer's efforts raise questions about the marketer's Blank______.Multiple
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If the makers of GreenLeaf Tea provide free bottles of the drink at the Boston Marathon for those participating in the race, the
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Rest is a --- need; power is a --- need.
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True or false: A consumer's point of view toward something does not have an effect on learning.True false question. True False
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The basic forces that motivate people to do something are called Blank______, while those that are "learned" during a person's
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When experiences change the way we think, it is referred to as Blank______.Multiple choice question. experience selecting
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In a weak economy, consumers are likely to do which of the following?Multiple select question. Feel insecure in their jobs Be
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Connor is interested in buying a new car. During a recent road trip, he notices billboards that have car advertisements, but
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What do consumers who are economic buyers do?Multiple select question. Logically compare choices Waste time and money over
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A major grocery store chain offers free apples at interstate rest areas during Labor Day weekend to drivers who are traveling.
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Which of the following are reasons it can be difficult to understand consumer behavior? (Check all that apply.)Multiple select
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When you are shopping at the grocery store, you may choose a particular brand of orange juice because that is what you grew up
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When the economy is strong, consumers are Blank______ likely to borrow money to purchase a home or go on a vacation.Multiple
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People who thoroughly research and compare products in order to make the most satisfying purchases are calledBlank______.Multipl
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The general behavioral principles that marketing managers can use to better understand a specific target market are called
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A travel and tour operator has announced luxuryvacation packages to various destinations across the globe. The package includes
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An individual’s insistence on buying Johnson &Johnson’s bath soap for their toddler can be termed as a: A. social need. B.
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Positioning analysis is a Blank______ oriented approach.Multiple choice question. profit customer competitor product
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How customers think about brands in a market, also known as Blank______, affects how marketing managers adjust the marketing
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Which of the following is the intended goal of focusing on a specific target market?Multiple choice question. To generate as
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What type of information do firms typically examine to help them estimate the size of a product-market segment?Multiple choice
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What are the things you should do when forming narrow, homogenous submarkets?Multiple select question. Write down important need
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A weakness of positioning analysis is that it can Blank______.Multiple choice question. be difficult to gather data overlook
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What should be the immediate result of the market segmentation step of identifying potential customer needs?Multiple choice
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The way in which customers think about brands in a market is called Blank______.Multiple choice question. production advertising
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What type of segmentation continuously updates a customer's placement in a market segment using real-time data?Multiple choice
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Which of the following help marketers focus on a specific target market and provide superior value? (Check all that apply.)Multi
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Why is it important to estimate the size of product-market segments?Multiple select question. It helps firms identify the
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When creating homogenous submarkets during the market segmentation process, you should continue the process until you have
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Which statements about the identifying potential customer needs step during market segmentation are true?Multiple select
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The computer-aided segmentation technique that uses real-time data to continuously update a customer's placement in a market
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2. 14 views
Which two factors can limit a firm's product-market possibilities, particularly if the company is just getting started?Multiple
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What is generally the first step in market segmentation?Multiple choice question. forming homogenous submarkets identifying
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What type of information do firms typically examine to help them estimate the size of a product-market segment?Multiple choice
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Which of the following is not considered a possible segmenting dimension for consumer markets?Multiple choice question.
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What are the things you should do when forming narrow, homogenous submarkets?Multiple select question. Aim to create no more
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Marketing unhealthy snack foods to kids is considered a(n) Blank______ issue that may arise during the segmenting process.Multip
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What should be the immediate result of the market segmentation step of identifying potential customer needs?Multiple choice
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Cultural differences that may complicate the segmenting process include which of the following? (Check all that apply.)Multiple
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Which statements about selecting a broad product-market are true?Multiple select question. The firm should try to select a
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A company typically bases a buyer persona on Blank______.Multiple choice question. product availability customer research
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What are typical steps in the market segmentation process?Multiple select question. estimating the size of each product-market
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The most significant factor in determining whether to segment or combine markets is Blank______.Multiple choice question.
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Which of the following are general categories of segmenting dimensions in consumer markets? (Check all that apply.)Multiple
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Which of the following are ethical issues that may arise when selecting segmenting dimensions? (Check all that apply.)Multiple
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Conrad's company wants to understand the reason customers are choosing their competitors products over their products. Which
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In international marketing, Blank______ differences such as language and customs can complicate segmentation efforts.Multiple
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As a marketer, it is usually safer to try to satisfy the needs of a Blank______.Multiple choice question. large group of
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Greg told the management team that the ideal consumer for the product is a 27-36 year old working mother living in the Midwest.
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An ideal product-market description should include Blank______ customer dimensions plus one product type description.Multiple
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Ultimately, a firm should consider Blank______ to determine whether to segment or combine.Multiple choice question. distribution
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Which of the following is not considered a possible segmenting dimension for consumer markets?Multiple choice question.
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Treena told the management team that she didn't think the market segment was big enough and the company would lose profits if
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The questions that a marketer should ask in order to identify customer similarities and differences include which of the
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Trying to increase the size of their markets by putting two or more segments together is a typical practice performed by
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2. 13 views
It is usually safer for marketers to try to satisfy a small number of customers fairly well.True false question. True False
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Market segmentation requires that the marketing manager decide which Blank______ might be useful for marketing mix planning.Mult
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Which of the following are potential benefits to using the segmenter approach?Multiple select question. higher profits less
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The most significant factor in determining whether to segment or combine markets is Blank______.Multiple choice question.
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Marketers that develop a different marketing mix for each homogeneous market segment are known as Blank______.Multiple choice
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Which of the following are qualities of "good" market segments? (Check all that apply.)Multiple select question. The dimensions
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Which of the following are marketing processes used by combiners? (Check all that apply.)Multiple select question. Developing a
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As a marketer, it is usually safer to try to satisfy the needs of a Blank______.Multiple choice question. large group of
1. 1 answer
2. 14 views
The single target market approach involves Blank______.Multiple choice question. combining multiple market segments into a
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A successful segmenter can develop a customer base that is willing to pay Blank______ prices because the company provides
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What type of market is one in which potential customers have similar, but not identical, needs and are offered various and
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Segmenters often Blank______ their marketing mixes for each target market.Multiple choice question. abandon maintain extend
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True or false: Within a broad product-market, there is only one way to develop market-oriented strategies.True false question.
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A "good" market segment should be Blank______ in that the segmenting dimensions should be useful for identifying customers and
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Trying to increase the size of their markets by putting two or more segments together is a typical practice performed by
1. 1 answer
2. 17 views
A group of customers with shared characteristics who are expected to have a similar response to a marketing mix is known as aMul
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Selecting one homogeneous market segment as the firm's target market is called the ---- target market approach.
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True or false: The first step in effective market segmentation should be to name a broad product-market of interest to the firm.
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True or false: The first step in effective market segmentation should be to name a broad product-market of interest to the firm.
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Since broad product-markets can have many submarkets, target marketers have Blank______.Multiple choice question. a choice among
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The market segmentation process consists of which of the following? (Check all that apply.)Multiple select question. Naming
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Which of the following are qualities of "good" market segments? (Check all that apply.)Multiple select question. The market
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2. 26 views
Which of the following are true of a successful product-market? (Check all that apply.)Multiple select question. It can be
1. 1 answer
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A market Blank______ is a group of customers with similar needs who will have a similar response to a marketing mix.Multiple
1. 1 answer
2. 15 views

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