Asked by Dr.M

Which statements about selecting a broad product-market are true?
Multiple select question.

The firm should try to select a product-market that avoids the competition's strengths.

The product-market should be selected based on the firm's strengths.

The firm should initially select a product-market without consideration for resource limitations.

The market the firm wants to be in, may already be stated in the company's objectives.

Answers

Answered by GPT-4o mini
The following statements about selecting a broad product-market are true:

1. **The firm should try to select a product-market that avoids the competition's strengths.** - This statement emphasizes the importance of strategic positioning and differentiation from competitors.

2. **The product-market should be selected based on the firm's strengths.** - Firms are generally more successful when they align their product-market choices with their strengths, expertise, and resources.

4. **The market the firm wants to be in may already be stated in the company's objectives.** - Strategic goals and company objectives often reflect the desired markets and product spaces for the firm.

The statement that is less likely to be true is:

3. **The firm should initially select a product-market without consideration for resource limitations.** - This statement is generally not advisable because understanding resource limitations is crucial for sustainable strategic planning and effective market selection.
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