The immediate result of the market segmentation step of identifying potential customer needs should be:
a list of identified customer submarkets organized around some specific need
What should be the immediate result of the market segmentation step of identifying potential customer needs?
Multiple choice question.
a product tailored to satisfy the needs of the selected customer segment
a list of identified customer submarkets organized around some specific need
an extensive, but not necessarily complete, list of relevant customers needs
a plan for how the firm will address the brainstormed customer needs
1 answer
1 answer