Question

What type of market segmentation divides markets by characteristics that people have in common based on shared values, attitudes, and opinions?
Responses

Geographic segmentation
Geographic segmentation

Psychographic segmentation
Psychographic segmentation

Demographic segmentation
Demographic segmentation

Behavioristic segmentation

Answer 1

The type of market segmentation that divides markets by characteristics that people have in common based on shared values, attitudes, and opinions is **Psychographic segmentation**.