Question
19) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A.
Market research.
B.
Market development.
C.
Market penetration.
D.
Market segmentation.
A.
Market research.
B.
Market development.
C.
Market penetration.
D.
Market segmentation.
Answers
What do you think?