Market segmentation must enhance customer satisfaction and profitability for shareholders. For this to be effective, market segmentation must meet the following criteria: (1)

Question

A.
Measurable; Large enough; Accessible; Actionable; Differentiable

B.
Measurable; Large enough; Acceptable; Actionable; Differentiable

C.
Measurable; Accessible; Actionable; Profitable; Differentiable

D.
Measurable; Large enough; Accessible; Actionable; Identifiable

E.
Measurable; Large enough; Accessible; Actionable; Profitable

Answer 1

A. Measurable; Large enough; Accessible; Actionable; Differentiable