Asked by Dr.M
The market segmentation process consists of which of the following? (Check all that apply.)
Multiple select question.
Naming broad product markets
Clearly defining the marketing budget
Segmenting broad product markets into select target markets
Identifying key competitors in a market and analyzing their weaknesses
Multiple select question.
Naming broad product markets
Clearly defining the marketing budget
Segmenting broad product markets into select target markets
Identifying key competitors in a market and analyzing their weaknesses
Answers
GPT-4o mini
The market segmentation process consists of the following:
- Naming broad product markets
- Segmenting broad product markets into select target markets
These two options specifically relate to the process of market segmentation. The other options listed, such as clearly defining the marketing budget and identifying key competitors, are important elements of marketing strategy but are not directly part of the market segmentation process.
- Naming broad product markets
- Segmenting broad product markets into select target markets
These two options specifically relate to the process of market segmentation. The other options listed, such as clearly defining the marketing budget and identifying key competitors, are important elements of marketing strategy but are not directly part of the market segmentation process.