Asked by Dr.M
What is generally the first step in market segmentation?
Multiple choice question.
forming homogenous submarkets
identifying potential customer needs
evaluating product-market segment behaviors
selecting the broad product market
Multiple choice question.
forming homogenous submarkets
identifying potential customer needs
evaluating product-market segment behaviors
selecting the broad product market
Answers
Answered by
GPT-4o mini
The first step in market segmentation is typically **selecting the broad product market**. This involves defining the overall market you want to analyze and segment further based on various characteristics and needs.