Which of the following are potential benefits to using the segmenter approach?

Question

Multiple select question.

higher profits

less complicated marketing processes

greater sales

lower production costs

reduced competition

Answer 1

The potential benefits of using the segmenter approach include:

1. Higher profits - By targeting specific market segments, businesses can better meet the needs of their customers, potentially leading to increased sales and profitability.

2. Greater sales - A segmented approach allows for more tailored marketing strategies, which can lead to increased sales as products and services are better aligned with consumer preferences.

3. Reduced competition - By focusing on niche segments, companies may face less competition compared to operating in broader markets where many competitors exist.

The other options: "less complicated marketing processes" and "lower production costs" may not necessarily be direct benefits of a segmented approach; in fact, segmentation can sometimes complicate marketing processes and increase production costs due to the need for customization.