Question
Which of the following are marketing processes used by combiners? (Check all that apply.)
Multiple select question.
Developing a marketing mix that appeals fairly well to customers across multiple submarkets
Applying multiple marketing mixes to a single homogeneous target market
Further segmenting a submarket into a variety of sub-submarkets
Grouping similar customers across multiple submarkets into a single target market
Multiple select question.
Developing a marketing mix that appeals fairly well to customers across multiple submarkets
Applying multiple marketing mixes to a single homogeneous target market
Further segmenting a submarket into a variety of sub-submarkets
Grouping similar customers across multiple submarkets into a single target market
Answers
GPT-4o mini
Combiners typically focus on grouping similar customers across multiple submarkets into a single target market and developing a marketing mix that appeals fairly well to customers across multiple submarkets. Therefore, the correct options for marketing processes used by combiners are:
1. **Developing a marketing mix that appeals fairly well to customers across multiple submarkets**
2. **Grouping similar customers across multiple submarkets into a single target market**
The other options, such as applying multiple marketing mixes to a single homogeneous target market and further segmenting a submarket into a variety of sub-submarkets, are more aligned with the strategies of segmenters rather than combiners.
1. **Developing a marketing mix that appeals fairly well to customers across multiple submarkets**
2. **Grouping similar customers across multiple submarkets into a single target market**
The other options, such as applying multiple marketing mixes to a single homogeneous target market and further segmenting a submarket into a variety of sub-submarkets, are more aligned with the strategies of segmenters rather than combiners.