Which of the following are marketing processes used by combiners? (Check all that apply.)

Question

Multiple select question.

Developing a marketing mix that appeals fairly well to customers across multiple submarkets

Applying multiple marketing mixes to a single homogeneous target market

Further segmenting a submarket into a variety of sub-submarkets

Grouping similar customers across multiple submarkets into a single target market

Answer 1

Combiners typically focus on grouping similar customers across multiple submarkets into a single target market and developing a marketing mix that appeals fairly well to customers across multiple submarkets. Therefore, the correct options for marketing processes used by combiners are:

1. Developing a marketing mix that appeals fairly well to customers across multiple submarkets
2. Grouping similar customers across multiple submarkets into a single target market

The other options, such as applying multiple marketing mixes to a single homogeneous target market and further segmenting a submarket into a variety of sub-submarkets, are more aligned with the strategies of segmenters rather than combiners.