Which statements about the identifying potential customer needs step during market segmentation are true?

Question

Multiple select question.

Thinking during this step should focus on identifying basic needs.

The resulting list should help provide guidance for the next steps in the segmentation process.

This is a brainstorming step, and all potentially relevant needs should be written down.

This step should result in a complete list of all possible customer needs.

Answer 1

The statements about the identifying potential customer needs step during market segmentation that are true are:

1. Thinking during this step should focus on identifying basic needs. - This is true as it's important to understand the fundamental needs of customers to effectively segment the market.

2. The resulting list should help provide guidance for the next steps in the segmentation process. - This is also true, as identifying customer needs lays the foundation for developing segments that are actionable.

3. This is a brainstorming step, and all potentially relevant needs should be written down. - This is true because brainstorming encourages thorough exploration of customer needs without immediately filtering them, which can be useful for a comprehensive understanding of the market.

The statement "This step should result in a complete list of all possible customer needs." is not necessarily true. While it's important to generate a comprehensive list, it's unlikely that one step will yield a complete list, as some needs may be uncovered or refined in later analysis.