The two factors that can limit a firm's product-market possibilities, particularly if the company is just getting started, are:
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Financial resources - Limited financial resources can restrict a company's ability to develop products, market them effectively, and maintain operations, making it difficult to enter and compete in certain markets.
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Human resources - A lack of skilled personnel can hinder a firm's ability to innovate, market products, and manage operations effectively, thus limiting its overall product-market possibilities.
Competitor weaknesses and market forecasts can influence a firm's strategy but are not as directly limiting as financial and human resources when a company is just starting out.
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