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A weakness of positioning analysis is that it can Blank______.

Multiple choice question.

be difficult to gather data

overlook customer-related dimensions like needs and attitudes

offer too many opportunities for marketing

fail to give a good picture of the market

1 answer

The correct choice is:

overlook customer-related dimensions like needs and attitudes.

Positioning analysis often focuses on competitive factors and market characteristics, which can lead to a neglect of the deeper emotional and psychological aspects of customer preferences and behaviors.