Which of the following help marketers focus on a specific target market and provide superior value? (Check all that apply.)

Question

Multiple select question.

Segmentation

Budgetary review

Competitor analysis

Cluster analysis

CRM

Answer 1

The options that help marketers focus on a specific target market and provide superior value are:

1. Segmentation - This involves dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors.

2. Cluster analysis - This is a statistical method used to group similar objects into respective categories, which can help identify target market segments.

3. CRM (Customer Relationship Management) - This involves managing a company's interactions and relationships with current and potential customers, helping to provide superior value based on customer needs and preferences.

Budgetary review and Competitor analysis may provide insights but are not directly focused on targeting markets or providing value in the same way as the other three options.