Which of the following is not considered a possible segmenting dimension for consumer markets?

Question

Multiple choice question.

Geographic location

Production facilities

Behaviors and consumption patterns

Income

Answer 1

The option that is not considered a possible segmenting dimension for consumer markets is Production facilities.

Segmenting dimensions typically include factors like geographic location, behaviors and consumption patterns, and income, which are relevant to understanding consumer characteristics and preferences. Production facilities, on the other hand, pertain more to business-to-business (B2B) marketing and operational considerations.