Firms typically examine customer demographic information to help them estimate the size of a product-market segment. This information provides insights into the characteristics of potential customers, such as age, income, education, and location, which are essential for understanding market size and demand.
What type of information do firms typically examine to help them estimate the size of a product-market segment?
Multiple choice question.
company profit goals
customer demographic information
product batch sizes
competitor sales data
1 answer
1 answer