Question

What type of information do firms typically examine to help them estimate the size of a product-market segment?
Multiple choice question.

company profit goals

customer demographic information

product batch sizes

competitor sales data

Answer 1

Firms typically examine **customer demographic information** to help them estimate the size of a product-market segment. This information provides insights into the characteristics of potential customers, such as age, income, education, and location, which are essential for understanding market size and demand.