Multiple choice question.
a list of identified customer submarkets organized around some specific need
an extensive, but not necessarily complete, list of relevant customers needs
a plan for how the firm will address the brainstormed customer needs
a product tailored to satisfy the needs of the selected customer segment
1 answer
The immediate result of the market segmentation step of identifying potential customer needs would be:
a list of identified customer submarkets organized around some specific need
This option reflects the purpose of market segmentation, which is to categorize the broader market into specific groups based on distinct needs or characteristics.
