Which of the following are reasons it can be difficult to understand consumer behavior? (Check all that apply.)

Question

Multiple select question.

Behaviors vary depending on product.

Behaviors vary from person to person.

Behaviors are the same in each family.

Behaviors vary by situation.

Behaviors do not impact marketing.

Answer 1

The following options are reasons it can be difficult to understand consumer behavior:

• Behaviors vary depending on product.
• Behaviors vary from person to person.
• Behaviors vary by situation.

The other options, "Behaviors are the same in each family" and "Behaviors do not impact marketing," are not accurate and do not contribute to the difficulty in understanding consumer behavior.