Which of the following are ethical issues that may arise when selecting segmenting dimensions? (Check all that apply.)

Question

Multiple select question.

Marketing luxury items to the rich

Targeting the disadvantaged with expensive goods

Marketing infant formula to less-developed countries

Marketing unhealthy foods to kids

Answer 1

The ethical issues that may arise when selecting segmenting dimensions from the options provided include:

1. Targeting the disadvantaged with expensive goods - This can exploit vulnerable populations who may not be able to afford the products and may lead to financial strain.

2. Marketing infant formula to less-developed countries - This raises ethical concerns regarding the health implications, especially in areas where clean water and proper education on formulas are not available, which can lead to malnutrition and health risks for infants.

3. Marketing unhealthy foods to kids - This is an ethical issue due to the potential harm it can cause to children's health and the appropriateness of targeting a vulnerable demographic that may not fully understand the consequences of unhealthy eating.

Marketing luxury items to the rich typically does not raise the same ethical concerns, as it targets a demographic that has the means to afford such items, without exploiting vulnerability.

Therefore, the ethical issues identified are:

• Targeting the disadvantaged with expensive goods
• Marketing infant formula to less-developed countries
• Marketing unhealthy foods to kids