Which of the following is not considered a possible segmenting dimension for consumer markets?

Question

Multiple choice question.

Production facilities

Geographic location

Behaviors and consumption patterns

Income

Answer 1

The option that is not considered a possible segmenting dimension for consumer markets is Production facilities.

Production facilities relate more to the business-to-business (B2B) market or production planning rather than being a characteristic used to segment consumer markets. The other options—geographic location, behaviors and consumption patterns, and income—are all common dimensions used for segmenting consumer markets.