A "good" market segment should be Blank______ in that the segmenting dimensions should be useful for identifying customers and deciding on marketing mix variables.

Question

A "good" market segment should be Blank______ in that the segmenting dimensions should be useful for identifying customers and deciding on marketing mix variables.
Multiple choice question.

homogeneous

heterogeneous

substantial

operational

GPT-4o mini · Answer

A "good" market segment should be **operational** in that the segmenting dimensions should be useful for identifying customers and deciding on marketing mix variables.