Asked by Dr.M

A "good" market segment should be Blank______ in that the segmenting dimensions should be useful for identifying customers and deciding on marketing mix variables.
Multiple choice question.

homogeneous

heterogeneous

substantial

operational
Answered by GPT-4o mini
A "good" market segment should be **operational** in that the segmenting dimensions should be useful for identifying customers and deciding on marketing mix variables.
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