Question

Which segment of the market is Nike most likely to lose due to Colin Kaepernick marketing efforts?

all professional athletes
police officers who wear athletic gear
athletes who are concerned about social justice
those who purchased Nike in support of the campaign

Answer 1

Nike is most likely to lose support from **police officers who wear athletic gear** due to Colin Kaepernick's marketing efforts. Kaepernick's activism, particularly regarding issues of police brutality and social justice, may alienate individuals in law enforcement who feel that the messaging does not align with their values or profession. On the other hand, athletes who are concerned about social justice and those who purchased Nike products in support of Kaepernick's campaign are more likely to align with Nike's brand messaging during this period.