To identify customer similarities and differences, a marketer should consider asking the following questions:
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Who: This helps identify the demographic and psychographic profiles of the customers, including their age, gender, occupation, and lifestyle.
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What: This can involve asking about customer preferences, behaviors, and needs, such as what products or services they prefer and what factors influence their purchasing decisions.
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Why: This focuses on understanding the motivations behind customer choices, helping to uncover the reasons that drive their buying behavior.
While "How" can also be relevant in a broader context (like how they use a product or how they engage with the brand), it is not as directly aligned with identifying similarities and differences among customers as the other three questions are.
So, the answers are Who, What, and Why.
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