Which of the following is the intended goal of focusing on a specific target market?

Question

Multiple choice question.

To generate as much profit as possible

To steal competitors' customers

To offer superior value to the target market

To keep the marketing mix as broad as possible

Answer 1

The intended goal of focusing on a specific target market is:

To offer superior value to the target market.

This approach allows businesses to tailor their products, services, and marketing strategies to meet the specific needs and preferences of that particular group, ultimately creating more value for those customers.