Read the sentence below and choose the correct answer from the options provided.

Question

A company decides to use celebrity endorsements to promote their new product line. What is a potential benefit of this approach?

Reduced need for other forms of social media engagement.

Direct engagement with customers to understand their preferences.

Enhanced brand image and reach due to the celebrity’s follower base.

Increased product credibility through real, relatable user testimonials.

Answer 1

The correct answer is:

Enhanced brand image and reach due to the celebrity’s follower base.