Read the sentence below and choose the correct answer from the options provided.

Ntsane is developing a social media strategy for his company and his focus is on maximising customer satisfaction. According to best practices, what should he prioritise?

Posting content that highlights the company's achievements.

Limiting customer interactions to maintain a professional appearance.

Ensuring two-way communication and responding quickly to queries.

Ignoring complaints to prevent negative publicity on the page.

1 answer

The correct answer is:

Ensuring two-way communication and responding quickly to queries.

This approach is crucial for maximizing customer satisfaction as it fosters engagement and builds trust between the company and its customers.