A company decides to use celebrity endorsements to promote their new product line. What is a potential benefit of this approach?
Reduced need for other forms of social media engagement.
Enhanced brand image and reach due to the celebrity’s follower base.
Direct engagement with customers to understand their preferences.
Increased product credibility through real, relatable user testimonials.
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The correct answer is:
Enhanced brand image and reach due to the celebrity’s follower base.
This option highlights the potential benefit of celebrity endorsements, as they can significantly increase visibility and attractiveness of the brand among the celebrity's audience.
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